AppsAnalytics

Autessa Analytics vs Fathom Analytics

Autessa Analytics as a Fathom Analytics alternative

Autessa Analytics is a website and product analytics dashboard built on PostHog. Fathom is a simple, cookieless website analytics tool with EU data isolation. Autessa Analytics offers the same at-a-glance website view and goes further: funnels with named converters, section-level content reports, product usage by company, replays and campaign leads, on your PostHog data.

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Side by side

Autessa Analytics vs Fathom Analytics

CapabilityAutessa AnalyticsFathom Analytics
Conversion funnels with a named list of convertersIncludedNot listed
Scroll depth with the sections people sawIncludedNot listed
Session replays filtered by activity and errorsIncludedNot listed
Named people with a journey across site and appIncludedAnonymous by design
Product usage by feature and by companyIncludedWebsite focus
Leads and booked demos per campaign postIncludedNot listed
Full headless access (Autessa MCP)✓REST API; MCP not listed
100% customizable, code and all (Autobot)✓Hosted dashboard and API
Traffic, top pages and top sources✓✓
UTM campaign reports✓✓
Events and goals✓✓
Bot trafficPlus email link scannersFiltered

Based on publicly available information as of November 2026. Product names are trademarks of their owners.

Where Autessa wins

Why teams pick Autessa Analytics over Fathom Analytics

From a count to a conversation

Recent converters show who booked, where they came from and what they did, so sales can open with context.

Read how pages perform

Average scroll depth, sections seen with median time in view, and every link and button clicked, for each page.

Watch what happened

Filter replays to active sessions or sessions with errors, and search by email, for a quick answer to “what went wrong?”.

Grow past the simple dashboard

Start with the ready-made reports, then ask Autobot for a new view, funnel or field and it changes your copy of the app, code and all.

Analytics your agents can use

The Autessa MCP gives Claude or your own agent your people, company and campaign data, ready to use in a question or a workflow.

Getting started

Up and running in three steps

  1. 01

    Connect PostHog

    Point Autessa Analytics at the PostHog project your website and app already send events to.

  2. 02

    Open the reports

    Website, product, people, replays, campaigns and surveys fill in from the events you already collect.

  3. 03

    Make it yours

    Plan campaigns with tracked links, name your features and tailor the dashboard in Autessa.

FAQ

Questions about Autessa Analytics and Fathom Analytics

Is Autessa Analytics an alternative to Fathom?

Yes, if you want more than a simple website view. Autessa Analytics adds conversions, people, product usage by company, replays and campaigns, reading your PostHog data.

Is Autessa Analytics cookieless like Fathom?

You stay in control: what is collected, cookies and consent are set by how your site and app send events to PostHog.

Can I customize Autessa Analytics?

Completely. Rename features and change reports, or ask Autobot, Autessa’s AI builder, for a new view, funnel or field and it builds it into your copy of the app. You can also open the code and edit it yourself.

Can Claude or another AI agent use these reports?

Yes. The Autessa MCP gives Claude, ChatGPT, Cursor or your own agent access to Autessa Analytics, so you can ask which post booked the most demos or which companies went quiet, and have an agent add a post to a campaign.

What do I need to use Autessa Analytics?

A PostHog project that your website (and, optionally, your app) sends events to, and an Autessa account.

Can I try it first?

Yes. Start free, or book a demo to walk through the reports on sample data.

Up and to the right

See your own funnel in one place

Start free, or book a demo to walk through the website, product, people and campaign reports.

Start free

100% customizable, code and all

Make Autessa Analytics fully your own.

Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.

Start free and make it yours