Autessa Analytics
Website and product analytics, down to the person.
Autessa Analytics is a website and product analytics dashboard built on PostHog. See where visitors come from, what they read, who converted, which companies use your app and which features they use, and open any person’s full journey, from the first click to the first thing they built. It works out of the box on your PostHog data, and you shape every report to how your company works in Autessa.
- Website analytics
- Product analytics
- UTM tracking
- Conversion funnel
- Scroll depth
- Feature adoption
- Account analytics
- Session replay
- Visitor journeys
- Campaign attribution
- linkedinLaunch week post
- WebsiteRead /apps/it-desk, 82%
- WebsiteBooked a demo
- AppAgent created
The short answer
What is Autessa Analytics?
Autessa Analytics is a website analytics and product analytics dashboard for teams with a marketing site and a web app. It reads the events in your PostHog project and turns them into ready-made reports for traffic, sources, conversions, content, feature usage, companies, people, session replays, campaigns and surveys.
It is built for the questions a whole company asks, not only an analyst. Marketing sees which posts bring people who book. Sales opens a prospect and reads what they did before the call. Success checks an account’s usage. Product watches the session with the error. Everyone reads the same numbers, with email link scanners already filtered out.
Your PostHog key never touches a browser: every query runs through a server-side Autessa script tool, and campaigns and survey answers live in Autessa tables. See how the PostHog connection works.
In one dashboard
- Website analytics
- Traffic, sources, funnel, goals, scroll depth
- Product analytics
- Active users and companies, features, milestones
- People
- Directory, journeys, session timelines
- Session replays
- Filtered to activity and errors
- Campaigns
- Posts, UTM links, leads and bookings
- Surveys
- Completion and answers by question
What makes it different
Beyond pageviews: the parts other web analytics tools leave out
The website essentials are all here. These are the parts that make Autessa Analytics useful to the whole company.
Visitor journeys
Every person’s story, on one page
- Website and app sessions together
- Reading steps collapse into one line
- Replay link on every session
Account analytics
Usage by company, not just by click
- Personal workspaces marked
- Feature adoption with ids collapsed
- Milestones by times, people and companies
Campaign attribution
Plan the campaign and score it on the same page
- Links tied to campaign and post records
- Per-post leads and bookings
- Leads open their journeys
Clean newsletter numbers
Email link scanners, filtered out
- Excluded from reports, not deleted
- Count shown on the overview
- Live now and replays exclude them too
Content engagement
What people actually read
Product tour
Every screen in Autessa Analytics
Website, app, people and marketing, each a section in the sidebar. On phones the sidebar becomes a single drop-down.
Website
- Overview →Visitors, sessions, converted and identified, daily chart, top pages and sources.
- Acquisition →Sources with booked demos, medium and campaign drill-down, landing pages.
- Conversions →Demo funnel, every goal, CTA clicks, recent converters.
- Content →Scroll depth per page, sections seen, links and buttons.
- Surveys →Respondents, completion, answers by question.
App
Everyone
Topic map
Every area, every feature
Every area has its own page, and every feature has a deep dive.
How it works
How does Autessa Analytics get its numbers?
Your site and app send events to PostHog. Autessa Analytics reads them safely and turns them into reports.
Your site and app send events to PostHog
Pageviews, UTM tags, clicks, scroll depth, conversion goals and app milestones, with the company on app events.
Autessa Analytics asks through a script tool
Each report sends its query to a server-side Autessa script tool that holds the PostHog key and binds every value.
Reports fill in, cleanly
Link scanners are excluded, routes roll up into features, and people are counted once.
Your team acts on it
Open a person, a company or a replay; plan the next campaign and share its tracked links.
Use cases
Who uses Autessa Analytics?
Marketing
Know which channels and posts bring people who book
Plan campaigns, share tracked links, and compare sources and posts by leads and booked demos, with link scanners filtered out of newsletter results.
Founders
One weekly look at the whole funnel
Website traffic, conversions, signups, active companies and things built, without opening five tools.
Sales
See what a prospect did before the call
Open a person to see where they came from, what they read, what they clicked and whether they tried the product.
Customer success
Account health at a glance
Every company’s users, most used feature, things built and last activity, with a page per account.
Product
Which features get used, and where people get stuck
Feature adoption by route, milestones, and replays filtered to sessions with errors.
Content and research
Which pages and sections hold attention
Scroll depth per page, section viewing time, and survey answers by question.
Integrations
Built on PostHog and Autessa
Events, people and recordings come from your PostHog project. The query runs as an Autessa script tool; campaigns, posts and survey answers are AutessaDB tables; the dashboard is an Autessa app.
Every integration →Security
Share the numbers, not the key
The PostHog key stays in a server-side tool, query values are bound, access follows Autessa sharing, and app replays mask all text and inputs. Read more in the Autessa Trust Center.
Security and permissions →Compare
How does Autessa Analytics compare?
Side-by-side comparisons with the web analytics tools teams usually look at.
FAQ
Questions about Autessa Analytics
What is Autessa Analytics?
Autessa Analytics is a website and product analytics dashboard. It shows traffic, sources, conversions and content engagement for your marketing site, feature usage and companies for your web app, and people journeys, session replays, campaigns and surveys across both.
Does Autessa Analytics use PostHog?
Yes. Autessa Analytics reads events, people and session recordings from your PostHog project. Your site and app send events to PostHog, and Autessa Analytics turns them into ready-made reports.
Does it work out of the box?
Yes. Connect your PostHog project and the website, product, people, replay, campaign and survey reports fill in right away. Because Autessa Analytics is an Autessa app, you can then shape it to your company: rename features, change reports and add your own views.
Is the PostHog key exposed in the browser?
No. Every PostHog query runs through a server-side Autessa script tool that holds the key. The dashboard only sends the query and its values, and user-supplied values are bound as parameters, never pasted into the query.
Can I see website analytics and product analytics in one place?
Yes. The Website section covers your marketing site and the product section covers your signed-in app. People, Live now and Session replays work across both, so one person’s visits to the site and the app sit on the same page.
How does it show which sources lead to demos?
Acquisition lists every traffic source with visitors, sessions, pages per session and how many of those visitors booked a demo in the same range. Click a source to see its mediums and campaigns, and its landing pages.
How do I track a social post or newsletter?
Create a campaign, add the post, and click Get link. Autessa Analytics builds a UTM tracking link with the channel, the campaign and the post, and the campaign page then shows visitors, leads and booked demos for that post.
Why are some newsletter visitors excluded?
Email security scanners open every link in a newsletter before the reader does. Their visits arrive with a scrambled UTM source, so Autessa Analytics excludes that traffic from website metrics and shows how many link scanners were removed.
Can I see which features each customer company uses?
Yes. Companies lists every workspace active in your app with users, sessions, things built and most used feature, and each company page shows its people, daily actives, features, milestones and recent sessions. When a company goes quiet, an Autessa agent can call or email your contact there, on your instructions.
Are session replays private?
Recordings of the signed-in app mask all text and inputs. The replay list shows who, where, active time, clicks and errors, and each recording opens in your PostHog project.
Is Autessa Analytics cookieless like Plausible or Fathom?
You stay in control: what is collected, cookies and consent are set by how your site and app send events to PostHog. See the Autessa Trust Center for Autessa’s own security documentation.
100% customizable, code and all
Make Autessa Analytics fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours