Autessa Analytics
Website analytics
Autessa Analytics shows who visits your marketing site, where they came from, what they read and who converted, with email link scanners filtered out.
The short answer
What website analytics does Autessa Analytics include?
Autessa Analytics includes website analytics for your marketing site: a traffic overview, acquisition by UTM source and referrer, a demo funnel and conversion goals, content engagement with scroll depth and section viewing time, and filtering of email link scanners.
The website section answers the questions a marketing team asks every week: how many people came, where they came from, what they read, and who converted. Every number is people-first: visitors are unique people, conversions count people who completed a goal, and Identified counts visitors who gave you an email.
Because newsletter link scanners are filtered out before anything is counted, a big send no longer looks like a flood of visitors who all clicked “Book a demo”.
In this area
- Visitors, sessions, converted and identified
- Sources with booked demos per source
- A strict four-step demo funnel
- Scroll depth and section time in view
- Email link scanners excluded
Subtopics
Every feature in website analytics
Website traffic overview
Autessa Analytics opens on a website traffic overview: visitors, sessions, converted and identified visitors, a daily chart, top pages and top sources.
Explore →Acquisition and traffic sources
Autessa Analytics includes acquisition reporting: every traffic source with visitors, sessions, pages per session and booked demos, with a drill-down to medium and campaign.
Explore →Conversions and demo funnel
Autessa Analytics includes conversion tracking: a strict four-step demo funnel, every goal your site sends, CTA clicks, and a list of recent converters with replays.
Explore →Content engagement and scroll depth
Autessa Analytics measures content engagement: average scroll depth per page, which page sections people saw and for how long, and every link and button clicked.
Explore →Email link scanner filtering
Autessa Analytics filters email security link scanners out of website analytics, so newsletter sends do not inflate visitors, CTA clicks or campaign results.
Explore →FAQ
Questions about website analytics
What website analytics does Autessa Analytics include?
Autessa Analytics includes website analytics for your marketing site: a traffic overview, acquisition by UTM source and referrer, a demo funnel and conversion goals, content engagement with scroll depth and section viewing time, and filtering of email link scanners.
What does the website overview show?
Visitors, sessions, converted visitors, demos booked and identified visitors for the range, a daily visitors and sessions chart, the top ten pages and the top ten traffic sources.
How does Autessa Analytics decide a visitor’s source?
It uses the UTM source when the link is tagged, otherwise the referring domain, and labels everything else Direct.
Does Autessa Analytics have funnels?
Yes. Conversions includes a four-step demo funnel (visited, clicked a CTA, started booking, booked) where each step counts only people who did every earlier step.
Does Autessa Analytics track scroll depth?
Yes. The Content report shows the average scroll depth per page, based on each reader’s deepest scroll.
Other areas of Autessa Analytics
100% customizable, code and all
Make Autessa Analytics fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
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