Website and product analytics use cases
Analytics use cases, by role and industry
Autessa Analytics gives marketing, sales, success and product the same view of the same people: where they came from, what they read, whether they converted and what they did in your app.
By role
How does each team use Autessa Analytics?
Marketing
Know which channels and posts bring people who book
Plan campaigns, share tracked links, and compare sources and posts by leads and booked demos, with link scanners filtered out of newsletter results.
Founders
One weekly look at the whole funnel
Website traffic, conversions, signups, active companies and things built, without opening five tools.
Sales
See what a prospect did before the call
Open a person to see where they came from, what they read, what they clicked and whether they tried the product.
Customer success
Account health at a glance
Every company’s users, most used feature, things built and last activity, with a page per account.
Product
Which features get used, and where people get stuck
Feature adoption by route, milestones, and replays filtered to sessions with errors.
Content and research
Which pages and sections hold attention
Scroll depth per page, section viewing time, and survey answers by question.
By industry
Which businesses get the most from it?
B2B software
A marketing site plus a signed-in app, with accounts as the unit that matters. Companies, features and milestones are built for this.
Startups
One dashboard the whole team reads, from website visitors to signups to what new accounts built.
Agencies and consultancies
Campaigns and posts with tracked links, and named leads for each push.
Research and public sector teams
Survey results by question, with respondents tied to how they found you.
Newsletters and media
Newsletter traffic without the email security scanners, and content engagement by section.
Teams already on PostHog
Ready-made reports on your existing PostHog project, readable by people who do not write queries.
FAQ
Questions about use cases
Who is Autessa Analytics for?
Teams with a marketing website and a signed-in web app who want one shared view of both: marketing, founders, sales, customer success, product and content teams.
Do I need to be an analyst to use it?
No. The reports are fixed and readable: tiles, charts and tables with plain labels. Anyone with access can switch the range, filter and open a person or a replay.
Does it work for a website without an app?
Yes. The website, people, replay, campaign and survey sections work on their own; the product section simply stays empty.
100% customizable, code and all
Make Autessa Analytics fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours