Campaigns and surveys · Autessa Analytics
UTM tracking links
Autessa Analytics builds a UTM tracking link for every post. Pick the page to link to and the channel, and the link carries the channel as the UTM source, the campaign as the UTM campaign and the post as the UTM medium, so every visit is credited to the exact post that sent it.
The problem it solves
Hand-typed UTM links break attribution
One person types “LinkedIn”, another “linkedin”, a third forgets the campaign entirely, and the report splits into pieces. Generated links use the same values every time, tied to the campaign and post records, so results line up automatically.
What you get
- Get link on any post opens the link builder; a new post opens it automatically after you add it.
- Page to link to: any URL on your site; a missing https:// is added.
- Channel: LinkedIn, X, Email, Newsletter, Reddit, YouTube or Other.
- The link sets utm_source to the channel, utm_campaign to the campaign and utm_medium to the post.
- One-click copy.
How it works
How does utm tracking links work?
Add a post
Name it, pick a channel and post date, add a goal, the copy or notes, and the published post’s URL if you have it.
Pick the page
The link builder opens with your home page; change it to the landing page for this post.
Copy the link
Paste it into the post, email or video description.
Results attach themselves
Visits with that link appear on the campaign page under that post.
Every option
Post and link fields
| Option | What it does |
|---|---|
| Post name | For example “Launch announcement”. |
| Channel | LinkedIn, X, Email, Newsletter, Reddit, YouTube or Other; becomes utm_source. |
| Post date | When it goes out; posts are sorted by it. |
| Goal | What this post is for. |
| Copy / notes | The text of the post or notes about it. |
| Published post URL or id | Optional link to the live post. |
| Page to link to | The destination URL for the tracked link. |
Permissions
Who can do what?
| Who | Can |
|---|---|
| Teammates with read access | See every campaign, post and result, and copy tracked links, but not change them. |
| Teammates with edit access to the campaign tables | Create and rename campaigns, add, edit and delete posts, and delete a campaign with its posts. |
Connected
How it connects to the rest of Autessa Analytics
FAQ
Questions about utm tracking links
Does Autessa Analytics have a UTM link builder?
Yes. Every post has a Get link button that builds a UTM tracking link for the page you choose.
Which UTM parameters are set?
utm_source is the channel, utm_campaign identifies the campaign and utm_medium identifies the post.
Do old links keep working if I edit a post?
Yes. Links identify the campaign and post records, so renaming them does not break links already shared.
100% customizable, code and all
Make Autessa Analytics fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours