Campaigns and surveys · Autessa Analytics
Campaign results and leads
Autessa Analytics attributes results to campaigns and posts. Each campaign page shows visitors, sessions, leads and booked demos for the range, a visitors-per-day chart, the visitors, leads and bookings each post produced, and the named leads the campaign brought in, with the post they came from and a replay link.
The problem it solves
A campaign “did well”, but which post did the work?
Campaign totals hide the one post that carried everything and the five that did nothing. Per-post results and a named lead list show exactly where the people came from, so the next campaign repeats the right thing.
What you get
- Tiles: visitors, sessions, leads (with the share who gave an email) and booked a demo (with the share of visitors).
- Visitors per day for the campaign.
- Posts table: each post’s channel, date, visitors, leads and bookings, with Get link and Edit.
- Leads table: up to 100 people with the post they came from, first visit, a “Booked a demo” badge and replay.
- Details card to edit the name, goal and description.
How it works
How does campaign results and leads work?
Open a campaign
From the campaign list, or from a campaign name in Acquisition or on a person’s journey.
Read the totals
Visitors, sessions, leads and bookings for the chosen range.
Compare posts
Each post’s row shows what it brought in.
Meet the leads
Every lead links to their journey and their session replay.
Every option
Campaign page sections
| Option | What it does |
|---|---|
| Visitors / Sessions | Website visitors and sessions carrying the campaign. |
| Leads | Those visitors whose profile has an email. |
| Booked a demo | Those visitors who booked a demo in the range. |
| Posts | Per post: visitors, leads, booked, with Get link and Edit. |
| Leads | Person, from post, first visit, booked badge and replay. |
| Details | Name, goal and description with Save. |
| Delete | Deletes the campaign and its posts after confirming. |
Permissions
Who can do what?
| Who | Can |
|---|---|
| Teammates with read access | See every campaign, post and result, and copy tracked links, but not change them. |
| Teammates with edit access to the campaign tables | Create and rename campaigns, add, edit and delete posts, and delete a campaign with its posts. |
| App admin | Share the app and its PostHog query tool with teammates, at read or edit level, and decide which tables they can change. |
Connected
How it connects to the rest of Autessa Analytics
FAQ
Questions about campaign results and leads
Can I see which post drove the most leads?
Yes. The Posts table on a campaign page shows visitors, leads and booked demos for every post.
Can I see who the leads were?
Yes. The Leads table lists up to 100 people with the post they came from, their first visit and whether they booked a demo.
Does this need an attribution model?
No. Visits are credited by the tracked link they arrived on.
100% customizable, code and all
Make Autessa Analytics fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
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