Campaigns and surveys · Autessa Analytics
Marketing campaigns
Autessa Analytics includes marketing campaign tracking. Each campaign is a record with a name, a goal and a description, and holds the posts that belong to it. The campaign list shows every campaign with its number of posts, visitors, leads and booked demos for the range, so you can see at a glance which pushes are working.
The problem it solves
The plan lives in a doc, the results live in analytics
Campaigns are usually planned in a spreadsheet and measured somewhere else, joined by hand-built UTM links that drift. In Autessa Analytics the campaign record and its results are the same thing: create the campaign, add posts, share their tracked links, and the numbers fill in.
What you get
- Campaigns list: name and goal, posts, visitors, leads (visitors who gave an email), booked demos and last updated.
- New campaign with just a name; add the goal and description on the campaign page.
- Campaign details are editable with Save; unsaved changes are tracked.
- Deleting a campaign deletes its posts first, and visits already tracked stay in PostHog; shared links keep working.
- Campaigns and posts are stored as Autessa tables, so other apps and tools can read them.
How it works
How does marketing campaigns work?
Create a campaign
Give it a name, such as “Launch week, October”.
Set the goal
Add a goal like “10 demo bookings” and a description.
Add posts
One per LinkedIn post, newsletter, video or other placement.
Share tracked links
Each post’s link credits visits to the campaign and post.
Watch the list
Visitors, leads and bookings update for whatever range you choose.
Every option
Campaign fields and list columns
| Option | What it does |
|---|---|
| Name | The campaign’s name. |
| Goal | What success looks like, shown under the name. |
| Description | Longer notes about the campaign. |
| Posts | How many posts belong to the campaign. |
| Visitors / Leads / Booked | Website visitors with the campaign’s tracking value, those who gave an email, and those who booked a demo in the range. |
| Updated | When the campaign was last edited. |
Permissions
Who can do what?
| Who | Can |
|---|---|
| Teammates with read access | See every campaign, post and result, and copy tracked links, but not change them. |
| Teammates with edit access to the campaign tables | Create and rename campaigns, add, edit and delete posts, and delete a campaign with its posts. |
| App admin | Share the app and its PostHog query tool with teammates, at read or edit level, and decide which tables they can change. |
FAQ
Questions about marketing campaigns
Can I track marketing campaigns in Autessa Analytics?
Yes. Create a campaign, add its posts, share each post’s tracked link, and the campaign list shows posts, visitors, leads and booked demos.
What is a lead here?
A visitor from the campaign whose profile has an email address.
What happens when I delete a campaign?
Its posts are deleted first, then the campaign. Visits already tracked stay in PostHog, and links already shared keep working.
100% customizable, code and all
Make Autessa Analytics fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
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