Autessa Analytics
Campaigns and surveys
Autessa Analytics links marketing work to results: every post gets a tracked link, and every campaign shows the visitors, leads and booked demos it produced.
The short answer
How does Autessa Analytics track campaigns and surveys?
Autessa Analytics stores marketing campaigns and their posts as records, builds a UTM tracking link for every post, and shows the visitors, leads and booked demos each post brought in. Survey results show completion and answers by question, with every respondent tied to their journey.
Campaigns in Autessa Analytics are the plan and the scoreboard at once. You add the posts you intend to publish, share their tracked links, and the same page fills in with results.
Surveys are reported from the answers your website records, so every respondent is a person you can open, not just a row in an export.
In this area
- Campaign records with posts and goals
- Generated UTM links per post
- Per-post visitors, leads and bookings
- Survey answers by question
Subtopics
Every feature in campaigns and surveys
Marketing campaigns
Autessa Analytics includes campaign tracking: each campaign holds its posts, goal and notes, and the campaign list shows posts, visitors, leads and booked demos.
Explore →UTM tracking links
Autessa Analytics builds a UTM tracking link for each post, carrying the channel, the campaign and the post, so every visit is credited to the right post.
Explore →Campaign results and leads
Autessa Analytics attributes results to campaigns and posts: visitors, leads and booked demos per post, and the named leads each campaign produced.
Explore →Survey results
Autessa Analytics reports survey results: respondents, completion and progress, a chart of answers for every question, and each respondent tied to their journey.
Explore →FAQ
Questions about campaigns and surveys
How does Autessa Analytics track campaigns and surveys?
Autessa Analytics stores marketing campaigns and their posts as records, builds a UTM tracking link for every post, and shows the visitors, leads and booked demos each post brought in. Survey results show completion and answers by question, with every respondent tied to their journey.
Can I track marketing campaigns in Autessa Analytics?
Yes. Create a campaign, add its posts, share each post’s tracked link, and the campaign list shows posts, visitors, leads and booked demos.
Does Autessa Analytics have a UTM link builder?
Yes. Every post has a Get link button that builds a UTM tracking link for the page you choose.
Can I see which post drove the most leads?
Yes. The Posts table on a campaign page shows visitors, leads and booked demos for every post.
Does Autessa Analytics show survey results?
Yes. Surveys shows respondents, completion, average progress, answers by question and every respondent for each survey on your site.
Other areas of Autessa Analytics
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