Website analytics · Autessa Analytics
Acquisition and traffic sources
Autessa Analytics includes acquisition reporting: every traffic source with its visitors, sessions, pages per session and the number of those visitors who booked a demo. Click a source to break it down by UTM medium and campaign, and see the landing pages its sessions started on.
The problem it solves
Knowing where traffic comes from is not the same as knowing what works
A sources report that only counts visits rewards whichever channel is loudest. What a marketing team needs is which sources bring people who go on to book. Autessa Analytics adds a “Booked a demo” column to every source and campaign row, counting visitors from that row who booked in the same range.
What you get
- Sources are the UTM source when present, otherwise the referring domain, otherwise Direct.
- Each source row shows campaigns, visitors, sessions, pages per session and booked demos with a conversion rate.
- Click a source to drill into its mediums and campaigns; clear it with one click.
- Campaign ids that match a campaign in Autessa Analytics show the campaign’s name and link to it.
- Landing pages: the first page of each session, overall or for the selected source.
- The selected source is kept in the link, so a filtered view can be shared.
How it works
How does acquisition and traffic sources work?
See every source
The Sources table ranks sources by visitors, with how many distinct campaigns each one carried.
Drill into one
Click a source. The table switches to medium and campaign rows for just that source.
Recognize your campaigns
When the campaign value is one of your Autessa Analytics campaigns, its name appears and links to the campaign page.
Check where they landed
Landing pages shows the first page of sessions from that source, so you can see which page each channel actually sends people to.
Every option
Columns and filters in Acquisition
| Option | What it does |
|---|---|
| Source | UTM source, referring domain, or Direct. Click to filter. |
| Campaigns | Number of distinct UTM campaigns seen for the source (top level only). |
| Medium and Campaign | Shown once a source is selected: one row per medium and campaign combination. |
| Visitors / Sessions | Unique people and unique sessions with a pageview from that row. |
| Pages / session | Pageviews divided by sessions. |
| Booked a demo | Visitors from the row who booked a demo in the same range, with the share of visitors it represents. |
| Landing pages | Top ten first pages of sessions, for all traffic or the selected source. |
| Clear source | Removes the source filter and returns to all sources. |
Permissions
Who can do what?
| Who | Can |
|---|---|
| Anyone the app is shared with | Open every report, switch the date range, filter and search, and open people and replays in PostHog. |
| App admin | Share the app and its PostHog query tool with teammates, at read or edit level, and decide which tables they can change. |
Computed for you
Booking credit without a model to tune
Booked a demo counts a visitor once if they booked at any point in the range, so you can compare sources honestly without setting up an attribution model. Link scanners are excluded before anything is counted.
Connected
How it connects to the rest of Autessa Analytics
AUTESSA ANALYTICS
Marketing campaigns
Campaign ids in Acquisition resolve to your named campaigns.
AUTESSA ANALYTICS
UTM tracking links
Links built in Autessa Analytics produce clean source, medium and campaign values here.
AUTESSA ANALYTICS
Website overview
Top sources on the overview open this report already filtered.
FAQ
Questions about acquisition and traffic sources
How does Autessa Analytics decide a visitor’s source?
It uses the UTM source when the link is tagged, otherwise the referring domain, and labels everything else Direct.
Can I see which sources lead to booked demos?
Yes. Every source and campaign row has a Booked a demo column with the number of visitors who booked and the share of visitors that represents.
Can I see UTM medium and campaign?
Yes. Click a source and the table breaks it down by medium and campaign.
What are landing pages?
The first page viewed in each session. You can see them for all traffic or for one source.
100% customizable, code and all
Make Autessa Analytics fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
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