AppsContent Studio

Channels and brand voice

Brand voice

Content Studio has brand voice settings (about the company, voice, audience, always, never, example posts) that the AI writer reads on every request.

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Settings · Brand voiceSAMPLE
ABOUT THE COMPANY
We make onboarding software for growing operations teams.
BRAND VOICE
Confident, plain-spoken, no hype.
AUDIENCE
Operations leads who are short on time.
ALWAYS
“you”, concrete examples, short sentences
NEVER
“revolutionary”, “game-changer”, invented numbers
EXAMPLE POSTS
Setup should take an afternoon, not a quarter… --- Here is the checklist we give every new customer…

The problem

AI writing sounds like everyone else’s unless it knows who you are, who you write for and what you never say.

Brand voice in Autessa Content Studio

Describe your company, brand voice, audience, words to always use and never use, and example posts. Content Studio's AI reads them on every request.

No. 01Step by step

How does it work, step by step?

  1. 1

    Describe the company

    What you do, in two or three sentences.

  2. 2

    Set the voice and audience

    How you sound and who you write for.

  3. 3

    List always and never

    Words, phrases or habits to use, and those to avoid.

  4. 4

    Add example posts

    A few posts that sound like you.

Ask AI · LinkedInSAMPLE
Draft from briefShorterLongerPunchierMore formalMore friendlyFix grammar and clarityHooksTitlesCalls to actionHashtags
✓Reading brand voice and channel rules
✓Reading the file: onboarding-research.pdf
◌Writing
Week one decides everything. We rebuilt ours around a checklist, a first win and a check-in on day three.
ApplyRetry✓ Fits the channel
Ask for anything… e.g. “mention the webinar on the 22nd”

No. 02Every option

Options and settings

Everything you can set or choose: Brand voice.

OptionWhat it does
About the companyTwo or three sentences.
Brand voiceE.g. confident, plain-spoken, no hype.
AudienceWho and what they care about.
AlwaysWords, phrases or habits to use.
NeverWords, claims or habits to avoid.
Example postsSeparated by ---.

No. 03Who can do what

People and permissions

Everyone in your Autessa company

Sees and works on the same campaigns, pieces, versions, channels and library.

No. 04AI assist

Where the AI helps

The AI reads the brand voice on every request and never uses anything on the never list.

Everything the AI writing partner does →

No. 05Connected

How it connects to the rest of Content Studio

AI drafting from the brief

Every draft uses it.

Templates, guidance and examples

Per-channel guidance adds to it.

Works with other Autessa apps

Autessa CRMCRM, sales pipeline, nurturing, campaigns and website lead chatAutessa Video CreatorScreen recorder and video sharing, with a public video viewerAutessa VisibilityAI search visibility (GEO and AEO) and brand monitoringAutessa AnalyticsWebsite and product analyticsAutessa AutobotsAI assistants that do everyday work across your apps and dataAutessa DriveCloud file storage and sharing that AI agents can readAutessa AutodocsProcess documentation and browser workflow recorder

No. 06Answers

Brand voice: questions

Straight answers about Autessa Content Studio.

Can the AI write in my brand voice?

Yes. Content Studio’s brand voice settings are sent with every AI request.

Can I ban words?

Yes. Put them on the Never list and the AI avoids them.

Autessa Content Studio

Plan it once. Write it for every channel.

Campaigns, a content calendar and an AI writing partner that knows your channels and your voice. Use it out of the box, then shape every channel, template and rule to your team in Autessa.

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100% customizable, code and all

Make Autessa Content Studio fully your own.

Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.

Start free and make it yours