Channels and brand voice
Templates, guidance and examples
Each Content Studio channel can carry a structure template, writing guidance and example posts that new versions start from and the AI follows.
The problem
Every writer, and every AI, needs to know what a good post on each channel looks like for your brand, not in general.
Templates, guidance and examples in Autessa Content Studio
Give each channel a structure template new versions start from, writing guidance on tone and audience, and example posts. Writers and the AI both follow them.
No. 01Step by step
How does it work, step by step?
- 1
Write the structure template
A markdown skeleton new versions start from, like Hook, insight, what to do, call to action.
- 2
Add writing guidance
Tone, audience and do’s and don’ts for the channel.
- 3
Paste example posts
A few good past posts, separated by a line with ---.
- 4
Everyone follows them
New versions start from the template; the AI follows the template, guidance and examples.
No. 02Every option
Options and settings
Everything you can set or choose: Templates, guidance and examples.
| Option | What it does |
|---|---|
| Structure template | Markdown skeleton with placeholders. |
| Writing guidance | Free text. |
| Example posts | Separated by ---. |
| Preview | A side panel shows the channel as you edit it. |
No. 03Who can do what
People and permissions
Everyone in your Autessa company
Sees and works on the same campaigns, pieces, versions, channels and library.
No. 04AI assist
Where the AI helps
The AI matches the length and rhythm of the example posts and follows the template unless asked otherwise.
Everything the AI writing partner does →No. 05Connected
How it connects to the rest of Content Studio
AI drafting from the brief
Drafts follow the template and guidance.
Brand voice
Company-wide voice; guidance is per channel.
Works with other Autessa apps
No. 06Answers
Templates, guidance and examples: questions
Straight answers about Autessa Content Studio.
Can I give each channel a content template?
Yes. Each channel has a structure template that new versions start from.
How does the AI learn what our posts sound like?
From example posts on each channel and in the brand voice settings, plus recent published posts.
Autessa Content Studio
Plan it once. Write it for every channel.
Campaigns, a content calendar and an AI writing partner that knows your channels and your voice. Use it out of the box, then shape every channel, template and rule to your team in Autessa.
100% customizable, code and all
Make Autessa Content Studio fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours