Channels and brand voice
Custom channels and rules
Content Studio lets the team define every channel it posts to, with body and title limits, thread mode, hashtag, link and call-to-action rules and media rules; nothing is hard-coded.
The problem
Every team posts somewhere different, and tools that hard-code a fixed list of networks never quite fit.
Custom channels and rules in Autessa Content Studio
Create any channel you post to with its own limits, title, thread, hashtag, link, call-to-action and media rules. Starter channels include LinkedIn, X, Instagram, Blog and Newsletter.
No. 01Step by step
How does it work, step by step?
- 1
Start with the starter channels
A new workspace has LinkedIn, X, Instagram, Blog and Newsletter, ready to edit.
- 2
Add your own
A partner newsletter, YouTube Shorts, a podcast, a regional page: any channel, with a name, description, icon, color and preview style.
- 3
Set the rules
Text rules and media rules, once, for every version on the channel.
- 4
Reorder or switch off
Channels can be reordered and deactivated.
No. 02Every option
Options and settings
Everything you can set or choose: Custom channels and rules.
| Option | What it does |
|---|---|
| Body character limit | 0 means no limit. |
| Title | None, optional or required, with a title limit. |
| Thread | On or off, with a limit per part. |
| Hashtags | None, allowed or required, with a maximum. |
| Links | None, allowed or required. |
| Call to action | Must end with one, or not. |
| Media kinds | Image, video, file, link; none means text only. |
| Media items | Minimum and maximum. |
| Longest video | In minutes and seconds. |
| Size and aspect ratio | Free text, e.g. “1:1 or 4:5”. |
| Posting | Default posting time and the Open channel URL. |
No. 03Who can do what
People and permissions
Everyone in your Autessa company
Sees and works on the same campaigns, pieces, versions, channels and library.
Anyone editing a channel
Changes the rules for every version on it; unsaved edits are guarded.
No. 04AI assist
Where the AI helps
The AI reads the channel’s rules on every request for that channel.
Everything the AI writing partner does →No. 05Connected
How it connects to the rest of Content Studio
Readiness checks
Rules drive the checklist.
Templates, guidance and examples
The rest of a channel definition.
Channel previews
The preview style is set here.
Works with other Autessa apps
No. 06Answers
Custom channels and rules: questions
Straight answers about Autessa Content Studio.
Which social networks does Content Studio support?
Any you define. Nothing about a channel is hard-coded; LinkedIn, X, Instagram, Blog and Newsletter are starter channels you can change.
Can I set a character limit per channel?
Yes, for the body, the title and each thread part.
Can a channel be text only?
Yes. Leave media kinds empty and the channel is text only.
Autessa Content Studio
Plan it once. Write it for every channel.
Campaigns, a content calendar and an AI writing partner that knows your channels and your voice. Use it out of the box, then shape every channel, template and rule to your team in Autessa.
100% customizable, code and all
Make Autessa Content Studio fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours