Citations and sources · Autessa Visibility
Gap sources
Autessa Visibility finds gap sources: the sites AI engines cite in answers that name a competitor but not you. They are your outreach shortlist, the first places to get listed, reviewed or quoted, ranked by how many competitor-only answers they feed.
The problem
Outreach lists are usually guesswork
PR and content teams pitch the publications they know. Gap sources replace that with evidence: these are the exact pages engines read when they recommend a competitor instead of you.
What you get
- Gap sources: cited in answers that name competitors but not you.
- Ranked by competitor-only answers, with how often the source appears with you.
- Typed as Editorial, Reviews, UGC and social, Reference, Corporate or Competitor.
- “Every source that cites competitors also features you” when there are no gaps.
- Gap sources feed the executive briefing’s opportunities and the Advisor.
How it works
How does gap sources work?
Open the Gaps view
On Sources, switch to Gaps.
Sort by impact
Sources that feed the most competitor-only answers come first.
Open the answers
See which answers each source fed and which competitors they named.
Win the source
Pitch, get reviewed, or get listed, then watch your citation coverage.
Every option
Gap columns
| Option | What it does |
|---|---|
| Domain | The cited site. |
| Type | Source type classification. |
| Competitor-only answers | Answers citing this site that name a competitor but not you. |
| With you | Answers citing this site that do mention you. |
Permissions
Who can do what?
| Role | Can |
|---|---|
| Your team (people the app is shared with) | View gap sources and open the answers behind them. |
Visibility is shared with your team through Autessa’s sharing. Everyone it is shared with works from the same brands, prompts and results. Security and data handling →
Connected
How it connects to the rest of Visibility
FAQ
Questions about gap sources
What is a citation gap?
A source AI engines cite when they recommend a competitor but not you. Autessa Visibility calls these gap sources and ranks them by how many competitor-only answers they feed.
Where should I start outreach for GEO?
With the top gap sources. They already shape answers in your category, so getting listed or quoted there is the most direct way into those answers.
Do gap sources include competitors’ own sites?
They can. Each source is typed, so you can tell a competitor’s site from a review site or publication.
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