Setup and engines · Autessa Visibility
Brands, aliases and competitors
Autessa Visibility tracks one or many brands. Each brand has a name, a domain (used for citations and Google rank), aliases that count as mentions, the competitors you benchmark against, and notes. Mentions are matched as whole words, case-insensitively, and brand names that are everyday words only count with their exact casing.
The problem
Bad matching makes every number wrong
If your brand is called “Linear” or “Make”, a naive search finds it in every answer. If you have a product name and a company name, a narrow search misses half your mentions. Brands and aliases, with careful matching, are the foundation of every metric.
What you get
- Track several brands, each with its own prompts, results and events.
- Domain: used for citation coverage and Google rank; entered without https:// or a trailing slash.
- Also known as: comma-separated aliases, any of which counts as a mention.
- Competitors: comma-separated, drives share of voice and the leaderboard.
- Whole-word matching across languages; common-word brand names like Make, Notion or Monday count only with your exact casing.
- Discover competitors with AI from the brand row.
- Deleting a brand also deletes its prompts, check history and timeline events, after a clear confirmation.
How it works
How does brands, aliases and competitors work?
Add a brand
Set up from your website, or Add manually.
Add aliases
List every name buyers and engines use for you.
List competitors
The brands you want to benchmark.
Track prompts
Prompts are tracked per brand.
Every option
Brand fields
| Option | What it does |
|---|---|
| Brand name | For example Acme. |
| Domain | For example acme.com. Used for citations and Google rank. |
| Also known as | Acme AI, Acme Inc. Any of these counts as a mention. |
| Competitors | Globex, Initech, Umbrella. Drives share of voice. |
| Notes | Context the Advisor can use. |
| Delete | Removes the brand, its prompts, check history and events. |
Permissions
Who can do what?
| Role | Can |
|---|---|
| Your team (people the app is shared with) | Add, edit and delete brands. |
Visibility is shared with your team through Autessa’s sharing. Everyone it is shared with works from the same brands, prompts and results. Security and data handling →
Connected
How it connects to the rest of Visibility
FAQ
Questions about brands, aliases and competitors
Can I track more than one brand?
Yes. Each brand has its own prompts, competitors, results and events, and every page has a brand picker.
What if my brand name is a common word?
Brand names that are everyday words, like Make or Notion, only count when written with the exact casing you entered, so “make an agent” is not a mention of Make.
Are product names counted?
Yes, if you add them as aliases. Any alias counts as a mention of the brand.
100% customizable, code and all
Make Autessa Visibility fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours