Brand monitoring in AI answers · Autessa Visibility
Narrative shift detection
Autessa Visibility detects narrative shifts: it compares how AI answers describe your brand now with how they described it in the baseline period, and names what changed, such as new claims, new criticisms or repositioning, so you can respond before the new story spreads.
The problem
Stories change quietly
Engines can start framing you as the budget option, or as a specialist, without any single answer looking alarming. Narrative shifts compare the language across two windows to catch it.
What you get
- Compares recent answers with the baseline (the last 7 days against the 28 before, by default).
- Names each shift: new claims, criticisms or repositioning.
- A “Keep an eye on” list of things to watch.
- Feeds the executive briefing.
How it works
How does narrative shift detection work?
Open Early awareness
Find the Narrative shifts card.
Scan answers
Visibility compares recent answers with the baseline.
Review shifts
Each shift is named with what changed; keep an eye on the listed items.
Brief leadership
Write the executive briefing to include the narrative.
Every option
Scan options
| Option | What it does |
|---|---|
| Recent window | The watched period (7 days by default). |
| Baseline | The 28 days just before it. |
| Output | Named shifts and a Keep an eye on list. |
| Trigger | Scan answers, on demand. |
Permissions
Who can do what?
| Role | Can |
|---|---|
| Your team (people the app is shared with) | Run a narrative scan for any brand. |
Visibility is shared with your team through Autessa’s sharing. Everyone it is shared with works from the same brands, prompts and results. Security and data handling →
✦ AI assist
Where AI helps, and where it doesn’t
The comparison is written by the Visibility Strategist from the sentences that name you in each window.
Scores, positions, citations and ranks are always computed by the app from the answer text, never by an AI.
Connected
How it connects to the rest of Visibility
FAQ
Questions about narrative shift detection
What is a narrative shift in AI answers?
A change in how AI engines describe your brand, such as a new claim, a new criticism or a new positioning. Autessa Visibility finds them by comparing recent answers with a baseline period.
How often should I scan?
Weekly works well with daily checks, since the default window is the last 7 days against the 28 before.
100% customizable, code and all
Make Autessa Visibility fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours