Brand monitoring in AI answers · Autessa Visibility
AI brand sentiment analysis
Autessa Visibility includes AI brand sentiment analysis: every answer that mentions you gets a 0 to 100 sentiment score and a one-line note on how it describes you. The Sentiment page shows average and net sentiment, the tone mix, sentiment over time, and sentiment by engine and by topic, with every scored mention one click away.
The problem
Being mentioned is only half the story
An answer that says “Northwind is an option, though support is slow” counts as a mention, but it may cost you the deal. Sentiment shows how engines portray you when they do bring you up, and whether that is improving.
What you get
- A 0 to 100 score on every mention: 0 very negative, about 55 a neutral listing, 61 or more positive.
- A one-sentence note on how the answer describes you.
- Average sentiment, net sentiment and the share of positive, neutral and negative mentions.
- Sentiment over time: average score and tone mix per period, with the neutral band (41-60) shaded.
- Sentiment by engine (some are warmer toward you) and by topic, lowest first.
- “Every mention, scored”: a table of sentiment, the note, engine and date, filterable by tone.
How it works
How does AI brand sentiment analysis work?
A check mentions you
Only answers that mention you are scored.
It is scored
Each answer gets a 0 to 100 score and a one-line note.
It is rolled up
Scores are averaged per window, engine and topic.
You dig in
Filter to negative mentions and open each to see how to improve it.
Every option
Sentiment scale and views
| Option | What it does |
|---|---|
| Positive | 61 to 100. |
| Neutral | 41 to 60 (about 55 is a neutral listing). |
| Negative | 0 to 40. |
| Net sentiment | Positive share minus negative share. |
| Tone filter | All, Negative, Neutral, Positive. |
| Breakdowns | Over time, by engine, by topic. |
Permissions
Who can do what?
| Role | Can |
|---|---|
| Your team (people the app is shared with) | View sentiment for every brand and open every scored mention. |
Visibility is shared with your team through Autessa’s sharing. Everyone it is shared with works from the same brands, prompts and results. Security and data handling →
✦ AI assist
Where AI helps, and where it doesn’t
Sentiment is the one metric scored by AI. Each answer is read and given a score and a note; the averages, trends and breakdowns are then computed by the app.
Scores, positions, citations and ranks are always computed by the app from the answer text, never by an AI.
Connected
How it connects to the rest of Visibility
FAQ
Questions about AI brand sentiment analysis
How do I measure what ChatGPT thinks of my brand?
Track your prompts in Autessa Visibility. Every answer that mentions you gets a 0 to 100 sentiment score and a note on how it describes you, averaged by engine and topic.
What counts as neutral?
Scores from 41 to 60. A plain listing with no praise or criticism is about 55.
Are answers that do not mention me scored?
No. Sentiment is measured only on answers that mention you.
100% customizable, code and all
Make Autessa Visibility fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours