Content planning and calendar
Campaign planning
Content Studio includes campaign planning: each campaign has a goal, audience, dates, owner, status and color, with live progress, a timeline of posts and shared assets.
The problem
Campaigns are where strategy meets the calendar. Without one view of the goal, the audience, the dates and how far the content has come, campaigns drift.
Campaign planning in Autessa Content Studio
Plan marketing campaigns with a goal, audience, dates, owner and color. See live progress, a day-by-day timeline of posts and the campaign's shared assets.
No. 01Step by step
How does it work, step by step?
- 1
Create the campaign
Name, goal, description and audience; start and end dates; owner; status (Planning, Active, Done, Archived); and a color used across the app.
- 2
Watch progress
A progress bar shows how many versions are at each status, from live counts.
- 3
See the timeline
A day-by-day strip of the campaign’s dates with each scheduled or published version on its day. Click to open it.
- 4
Fill it with pieces
Add a piece, or Brainstorm ideas for the campaign. Each piece lists its channel versions.
- 5
Share the assets
Shared assets on a campaign, like the brand kit or the launch deck, are there for everyone writing for it.
No. 02Every option
Options and settings
Everything you can set or choose: Campaign planning.
| Option | What it does |
|---|---|
| Basics | Name, goal, description, audience. |
| Schedule and ownership | Start date, end date, owner, status. |
| Color | Shown on cards, chips and the timeline. |
| Campaigns list | Cards with dates, goal and progress; filter by status: All, Planning, Active, Done, Archived. |
| Shared assets | Files, images, links and text available to every piece in the campaign. |
No. 03Who can do what
People and permissions
Everyone in your Autessa company
Sees and works on the same campaigns, pieces, versions, channels and library.
Campaign owner
Named on the campaign as the person responsible.
No. 04AI assist
Where the AI helps
Brainstorm from the campaign page uses the campaign’s goal and audience to suggest ideas that fit it.
Everything the AI writing partner does →No. 05Connected
How it connects to the rest of Content Studio
AI brainstorming
Brainstorm ideas for this campaign.
Content calendar
Filter the calendar to the campaign.
Final and reference material
Shared campaign assets are reference material for the AI too.
Works with other Autessa apps
No. 06Answers
Campaign planning: questions
Straight answers about Autessa Content Studio.
Can I plan a multichannel campaign in Content Studio?
Yes. A campaign holds pieces, each piece has a version per channel, and the campaign page shows progress across all of them plus a timeline of when each goes out.
How is campaign progress calculated?
From live counts of the campaign’s versions at each status, Idea through Published. It is never estimated.
Can a piece move to another campaign?
Yes. Change the campaign in the piece’s details; its versions and assets follow it.
Autessa Content Studio
Plan it once. Write it for every channel.
Campaigns, a content calendar and an AI writing partner that knows your channels and your voice. Use it out of the box, then shape every channel, template and rule to your team in Autessa.
100% customizable, code and all
Make Autessa Content Studio fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
Start free and make it yours