Content planning and calendar
Idea backlog
Content Studio keeps an idea backlog: type an idea and press Enter, set its campaign and priority, and open it later to add a brief and channel versions.
The problem
Good content ideas arrive in meetings, calls and chats, and most of them are lost because writing them down properly takes too long.
Idea backlog in Autessa Content Studio
Capture a content idea in one line, give it a campaign and priority, browse everything not started yet, and turn ideas into channel versions when ready.
No. 01Step by step
How does it work, step by step?
- 1
Capture in one line
Type an idea and press Enter. Choose its campaign as you type it, or leave it unassigned.
- 2
Browse the backlog
Every idea not started yet, newest first, with its campaign, priority and whether a brief has been written.
- 3
Brainstorm more
Brainstorm with AI suggests specific angles for a campaign; tick the ones worth keeping and they become ideas.
- 4
Start it
Open an idea to write the brief and add channel versions. It moves through the workflow from there.
No. 02Every option
Options and settings
Everything you can set or choose: Idea backlog.
| Option | What it does |
|---|---|
| Quick capture | One line, Enter to save, optional campaign. |
| Filters | Campaign (or no campaign), priority (high or any), and search. |
| Priority | Low, normal or high. |
| Brief status | Shows “No brief yet” until the angle is written. |
| Count | A live count of ideas. |
No. 03Who can do what
People and permissions
Everyone in your Autessa company
Sees and works on the same campaigns, pieces, versions, channels and library.
Idea owner
The person who captured it, until it is reassigned.
No. 04AI assist
Where the AI helps
Brainstorm with AI writes idea angles for a campaign or the whole workspace; nothing is added until you tick ideas and keep them.
Everything the AI writing partner does →No. 05Connected
How it connects to the rest of Content Studio
AI brainstorming
Fill the backlog with angles the AI suggests.
One idea, a version per channel
An idea becomes a piece with a version per channel.
Content board
Ideas also show in the board’s Idea column.
Works with other Autessa apps
No. 06Answers
Idea backlog: questions
Straight answers about Autessa Content Studio.
What is an idea in Content Studio?
An idea is a piece at the Idea status: a title, and optionally a campaign, priority and brief. Open it any time to add a brief and channel versions.
Can I add ideas to a campaign?
Yes. Pick the campaign when you capture the idea, or change it later from the piece’s details.
Where do brainstormed ideas go?
Into the same backlog. Each idea you keep from Brainstorm with AI is saved with its brief and its suggested channels.
Autessa Content Studio
Plan it once. Write it for every channel.
Campaigns, a content calendar and an AI writing partner that knows your channels and your voice. Use it out of the box, then shape every channel, template and rule to your team in Autessa.
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Make Autessa Content Studio fully your own.
Use it out of the box, then change anything. Ask Autobot, Autessa’s AI builder, for a new field, screen, report, workflow or agent and it builds it into your copy of the app. Or open the code and edit it yourself. Nothing is locked: the app, its data and its code are yours.
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