Prompt tracking · Autessa Visibility
Unbranded prompt guard
Autessa Visibility keeps your AI visibility honest with an unbranded prompt guard. Prompts that name your brand, and head-to-head “A vs B” prompts that name a tracked brand, are flagged while you type and left out of every score, because a question that names you always gets an answer about you.
The problem
Branded prompts make every brand look visible
“Is Northwind good for agencies?” will mention Northwind every time, and “Northwind vs Brightpath” can only ever discuss those two. Counting them inflates visibility and hides the real question: do engines recommend you when the buyer has not heard of you yet? Visibility answers that by measuring only open questions.
What you get
- A prompt that contains your brand name, an alias or your domain is flagged as branded.
- A prompt with “vs” or “versus” that names a tracked brand or competitor is flagged as head-to-head.
- “Quality vs price” style prompts without a tracked brand are fine and counted.
- Flagged checks still run and show in the run log as “Not counted”.
- The add-prompt form explains why, and suggests an open question like “best … for …”.
How it works
How does unbranded prompt guard work?
Type a prompt
As you type, the form checks it against your brand name, aliases, domain and competitors.
See the warning
Branded or head-to-head prompts get a plain explanation and a suggestion.
Keep or rephrase
You can still track it, for example to read the answer, but it is never counted in your scores.
Every option
What is excluded, and what is not
| Option | What it does |
|---|---|
| Branded | Names your brand, an alias or your domain. Excluded. |
| Head-to-head | Contains “vs”, “vs.” or “versus” and names a tracked brand or competitor. Excluded. |
| Open comparison | Contains “vs” but names no tracked brand, for example “quality vs price”. Counted. |
| Unbranded | Everything else. Counted. |
| Run log | Excluded checks show the outcome “Not counted”. |
Permissions
Who can do what?
| Role | Can |
|---|---|
| Your team (people the app is shared with) | Track any prompt; the guard applies to everyone the same way. |
Visibility is shared with your team through Autessa’s sharing. Everyone it is shared with works from the same brands, prompts and results. Security and data handling →
Connected
How it connects to the rest of Visibility
FAQ
Questions about unbranded prompt guard
Why aren’t my branded prompts counted?
Because a prompt that names you always gets an answer about you, so it cannot show whether engines recommend you on their own. Visibility still runs them and shows the answer, but leaves them out of every score.
Can I still see answers to branded prompts?
Yes. They run like any other prompt and their answers are in the run log and answer inspector, marked “Not counted”.
Is every “vs” prompt excluded?
No. Only head-to-head prompts that name a tracked brand or competitor. A prompt like “quality vs price in agency software” is counted.
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